Dressed or purpose-built
Vinyls and colours in your identity, or a mechanic designed around the message. The second costs more and is what makes people remember which brand it was.
Custom Branded Games
Custom branded games
A game with your logo is advertising; a game that talks about you is something else
We produce custom branded games: wheels, plinkos, digital challenges and bespoke mechanics, dressed in your identity and, where it makes sense, built around what the brand wants to say.
Personalising a game has two levels and it is worth knowing which one you are playing at. The first is dressing it: vinyls, colours, logo and prizes carrying the campaign identity. It is fast, cheap and works well for brand presence. The second is building the mechanic around the message, so that playing means something connected to the product. It is slower and dearer, and it is what makes people remember which brand it was.
An example shows the difference. A reflex target with your logo on it is a reflex target with your logo on it. That same target, where what has to be hit are the product's correct attributes and choosing the wrong ones fails, communicates something specific while entertaining. The production is practically identical; what changes is the design work beforehand.
We work with physical and digital formats. Physical ones, wheels, plinkos, targets, skill games, are dressed with custom print and produced within days. Digital ones, quizzes, scoring games, screen experiences, allow complete content changes, integrate real products and log every play, which is what later enables measurement and contact capture.
We produce with margin and send proofs before printing. It is where problems appear most when the calendar tightens: a badly measured vinyl or a colour that does not match the brand manual cannot be fixed on the day. With a week's margin, production runs without surprises.
- 2levels: dressed or bespoke mechanic
- 1 weekrecommended production time
- 24 hquote turnaround
- 100%with proofs before printing
Physical and digital
Custom-printed wheels, plinkos and targets, or screen games with your own content that also log every play for measurement and contact capture.
With proofs before printing
We send colour and dimension proofs before producing. A badly fitted vinyl cannot be fixed on the day, and with a week's margin it does not happen.
How we set it up
We define the level
Whether dressing an existing game is enough or whether the mechanic should be built around the campaign message.
We design and adapt
Artwork on our real-dimension templates, or content development if the game is digital.
We produce with a proof
Printing, assembly and a full test before the date, with colour and dimension review.
We activate and measure
Delivery with our own staff and, on digital games, play logs and data where the mechanic includes it.
Formats and ideas that work
- Wheel with segments personalised to the product range
- Giant plinko with prizes tied to the campaign
- Digital product quiz with a daily ranking
- Reflex target where hitting means choosing correctly
- LED game projecting the campaign creative
- Step generator that activates a brand message
- Prize machine loaded with own product
- Scoring game with a personalised printed result
The mistake of personalising only the surface
We have seen many campaigns where money goes into producing a beautiful wheel in the brand's identity and, once it is built, nobody can say which brand it was on the way out. The reason is always the same: personalisation stayed on the surface. The participant sees the logo but does nothing connected to it, so the attention goes to the game, not the brand.
When the calendar and budget allow, we always recommend devoting a portion to mechanic design rather than all of it to graphic production. A small adjustment to the rules, to what has to be hit or to what is won, usually does more for brand recall than doubling print quality.
Frequently asked questions
What files do you need?
Vector or high-resolution logo, a colour manual if you have one, and campaign imagery. We adapt onto our real-dimension templates and send you a proof before producing.
How long does production take?
Dressing an existing game, three to five working days. Developing bespoke digital content or a new mechanic, two to four weeks depending on complexity.
Can the branding be reused?
Yes. Vinyls and content are kept and can be rebuilt for later campaigns, which makes the second activation much cheaper. We store it unless you prefer to keep it.
Do digital games log data?
Yes: plays, scores and, where the mechanic includes it, participant contact details with the corresponding consent information. We hand over the records in whatever format you use.
Can the real product be built into the game?
In many cases yes, and it works well. It depends on product size and type: some games take the product as a prize, as an element of the mechanic or as part of the set.