Reads from a distance
We choose elements with movement, light or a visible scoreboard. If a pedestrian has to walk over to understand it, they have already gone past.
Street Marketing
Street marketing
On the street you are not competing for attention: you are competing for three seconds
We run street marketing actions with games that stop pedestrians, prize wheels, roaming carts and trained street staff, including municipal permit applications.
The street is the most hostile environment for a brand. Pedestrians are going somewhere, they are in a hurry, and they have learned to dodge anyone handing out flyers. Three seconds is the entire margin available for them to decide whether to stop, and in three seconds there is no time to explain anything: there has to be something visible that explains itself and promises something concrete in return for a minute.
A game does exactly that. A spinning wheel, a reflex challenge with a scoreboard, a target. The pedestrian understands the mechanic from a distance, sees others playing and sees someone walking off with something. The queue, once it forms, becomes the best draw the action has, because people stop where other people have already stopped.
Staff are the other half. A host standing beside a display generates nothing; one who approaches without being invasive, explains the mechanic in ten seconds and manages the queue completely changes the same action's performance. We brief the team on the campaign script before they go out, and on the first day we work with a supervisor on the street refining the pitch.
We handle the administrative side. Occupying public space requires authorisation in most municipalities, with timelines that are not immediate and conditions that vary by area. We tell you what is needed, process it if you ask us to, and propose alternatives when the ideal location cannot be authorised.
- 3 sto capture attention
- +100participations per hour
- 24 hquote turnaround
- 100%permits processed
Staff who know how to approach
Hosts and promoters briefed on the campaign script, who explain the mechanic in ten seconds and manage queues without pressuring anyone.
Permits included
We process public-space occupation with the relevant council and warn you in good time about timelines, which are usually the slowest part of the process.
How we set it up
Tell us the objective
Product, audience, cities, dates and what you want: samples distributed, contacts, or awareness.
We pick location and mechanic
Where your audience actually walks and which game fits, at a closed price with estimated participations.
We process and produce
Municipal permits, equipment branding and street team briefing.
We go out and report
Delivery in the contracted slots and a participation count by hour at the end of each day.
Formats and ideas that work
- Prize wheel in a pedestrian street with a sample handed over
- Reflex challenge with a scoreboard and a daily ranking
- Roaming cart moving through several shopping streets
- Stilt walkers or characters handing out invitations
- Portable photo wall with instant prints
- Generator bike lighting up a brand message
- Surprise action in a square with characterised staff
- Sampling with tasting and hosts at peak hours
Choosing the spot matters more than the game
After many actions there is a fairly clear conclusion: location weighs more than mechanic. A decent prize wheel at a point with heavy target-audience footfall performs three times better than a spectacular activation in a beautiful square that is empty at that hour. So we insist on reviewing the spot beforehand, going to see it during the slot it will be activated in if necessary.
The hour matters too. The same place can have office footfall at nine, shopping footfall at twelve and family footfall on Saturday afternoon, and each of those audiences responds to different mechanics. Matching the slot to the audience you want costs nothing and changes a street action's performance more than anything else.
Frequently asked questions
Do you need a permit to act on the street?
In most municipalities yes, and it depends on the specific area. Council timelines run from days to several weeks depending on the city. We tell you what is needed and process it if you ask, but start with margin.
How many people take part in a day?
With a good location and a fast mechanic, between one hundred and three hundred people over a four-hour day. It depends heavily on the point's real footfall, which is what weighs most on the result.
Can you cover several cities?
Yes, in parallel or as a tour. We assign a lead per city, unify the reporting and hand you a single consolidated count rather than loose figures per location.
Is the equipment self-powered?
Much of it is: it runs on battery and needs no mains supply, which is rarely available on public streets. For anything that does need electricity we bring a silent generator or a high-capacity battery.
What happens if it rains?
It is agreed beforehand. The norm is to fix alternative dates within the same week, because in street marketing rain cuts footfall to the point where the action does not perform.