A ranking that builds its own queue
Seeing another player's score on screen is the best hook: people want to try to beat it before they leave.
Shopping Centre Events
Interactive games are electronic games in which the player uses their body, a touchscreen or sensors, and the system responds in real time to what they do.
Games with a scoreboard and screen built for the teenage crowd a children's workshop doesn't reach.
Simulators, arcade machines and challenge-and-score games built for teenagers and young adults, the crowd classic children's entertainment doesn't reach.
Most shopping centre entertainment is built for families with young children, leaving out a crowd that also passes through: teenagers and young adults who won't stop for a craft workshop but will for a simulator or a scoreboard they can beat in front of their friends.
Interactive games with a screen or scoreboard create something crafts don't: visible, shareable competition. A leaderboard on screen or a timed challenge gets people to stop and watch before they even play.
Seeing another player's score on screen is the best hook: people want to try to beat it before they leave.
Driving, skiing or shooting: anyone understands the challenge just by looking, no long instructions needed.
Each round lasts one or two minutes, ideal for someone just passing through, not staying half an hour.
The time slot with the most young footfall and the metres available in the corridor or plaza.
Which simulator or arcade fits your centre's profile and the real space best.
Ready before the afternoon young crowd starts arriving.
A standard power point; we check this against photos of the space before confirming.
Between one and three minutes depending on the game, built so the queue moves fast and many people get a turn.
Yes, it's common for one-off events like Black Friday or back to school, no need for a long campaign.
It depends on the simulator; we adapt to the target audience and flag if one needs a minimum height or age.