Gets supporters arriving earlier
It relieves the entrances and increases spend inside the ground. Two measurable effects that justify the investment to the board.
Sports Club Events
Sports club events
A club has a captive audience every week; almost none of them use it
We run activities for sports clubs: matchday fan zones, youth category days, member events and sponsor activations, on a season contract or by individual matchday.
A sports club has something most organisations would envy: an audience that returns to the same place every fortnight, with an emotional relationship already built and keen to be given reasons to arrive earlier and stay longer. And yet at many clubs the supporter turns up ten minutes before kick-off, goes in and leaves at the final whistle.
A fan zone changes that dynamic and produces two measurable effects: people arrive earlier, which relieves the entrances, and spend more inside the ground. For the club it is a revenue source and, above all, an asset that can be sold to a sponsor, because a space with activity is worth considerably more than an advertising board.
The second front is the youth categories. Youth match days gather hundreds of families for hours, with parents waiting in the stands with nothing to do and younger siblings bored. A family zone on those days improves how the club is perceived by the members who sustain the academy, and it is relatively cheap because it needs little infrastructure.
We work by individual matchday or by season. A season contract prices considerably better, allows equipment to be stored at the club's facilities and cuts build time on each matchday, as well as guaranteeing the same quality every week with the same crew.
- +2 hof earlier crowd arrival
- seasonor single matchday
- 24 hquote turnaround
- 100%in-house staff
An asset sellable to sponsors
A space with activity is worth considerably more than an advertising board, because the sponsor leaves with participations and content rather than estimated impressions.
For the academy too
Youth match days gather hundreds of families for hours. A family zone improves how the club is seen by the members who sustain the academy.
How we set it up
Tell us about the club
Division, average attendance, available facilities and whether you want a single matchday or a season.
We design the proposal
Fan zone, youth day or member event, with capacity, staffing and a closed price.
We coordinate with the venue
Build windows, access, security and whatever documentation the facility requires.
We operate each matchday
Advance build, staff throughout the slot and a participation count for the club and the sponsor.
Formats and ideas that work
- Forecourt fan zone with a penalty simulator and shot-speed meter
- Season-long ranking with a prize for the best score
- Family zone for youth category match days
- Photo wall with the club's identity for members and children
- Sponsor activation with a prize and contact capture
- Internal table football or darts tournament for members
- Team presentation activity at the start of the season
- End-of-season event with games and trophy presentations
The match is not the only date in the calendar
Clubs tend to think about activation only in matchday terms, and the calendar has plenty more usable moments. The team presentation at the start of the season gathers every academy family at once. The end-of-season event is an emotional occasion where the club can say thank you. And youth match days fill the facilities every weekend.
At those three moments the audience is more available and less focused on the result, and a well-built activity leaves a far stronger mark than on an important matchday, where it competes with what is happening on the pitch. For clubs with limited budgets our recommendation is usually exactly that: start there rather than with a league fixture.
Frequently asked questions
Is a season contract better value?
Yes, considerably. A season contract allows equipment storage at the club, cuts build time and guarantees the same crew every matchday, as well as pricing better per matchday.
Can you build outside the stadium?
Yes, that is the standard setting for a fan zone. We need surface area, vehicle access and a build window that does not interfere with the crowd entry operation.
Can it be branded with the club's identity?
Yes: vinyls, photo wall, screens and prizes with the crest and colours. It is standard, because at a club the branding is part of the value to members.
What data do you provide?
Participations by matchday and time slot, plus captured contacts where the mechanic includes it. It is what the club needs to justify the space to a sponsor.
Do you work with grassroots clubs?
Yes, and it is a significant part of our work. The needs differ: grassroots leans towards families and budgets are tighter, so we propose formats proportionate to that reality.