A workshop people make with their own hands
Origami or Shodo calligraphy: each visitor leaves with something they made themselves, which carries more weight as a keepsake than a bought rose.
Sant Jordi Events
Sant Jordi
Everyone has a rose and book stall; not everyone has the workshop that makes people stop
We work with companies, shopping centres and shops that want their Sant Jordi stand to stand out among a street full of near-identical stalls: calligraphy and origami workshops that give people a handmade keepsake, a Catalan brass band to set the mood, and a Catalan foosball table as a gathering point.
On 23 April, every high street in Catalonia fills with book and rose stalls that look almost identical to each other. Standing out isn't about having more flowers, it's about giving people a reason to stop for more than ten seconds: a workshop where you fold your own paper flower, a Japanese calligraphy demonstration, a classic Catalan foosball table in the middle of the square.
The workshops work especially well because they fit the spirit of the day: people are already looking for a gift or a keepsake to make, and making something by hand, a paper rose, a calligraphed word, feels more personal than buying one more of the same.
We work the same way for a company livening up its stand at a Sant Jordi fair, a shopping centre running activities all day, or a town council putting on the neighbourhood's main festival with several stalls that need something to tie them together.
- +40Sant Jordi events a year
- 24 hquote turnaround
- Cataloniaand travel across all of Spain
- Customfor a stand, street or shopping centre
A brass band that announces the stall from afar
Live music moving through the area, letting people know something's happening at your stand before they even reach it.
A Catalan classic as a gathering point
The Catalan foosball table works as a visual magnet: people stop to watch the match and end up discovering the rest of the stall too.
How we set it up
Tell us about the space and format
Street stand, shopping centre area or neighbourhood festival; how many hours of activity and which window you expect the busiest.
We propose the workshop and entertainment
Which combination of workshops, music and games best fits your audience and the space available.
We coordinate the set-up with the other stalls
If you're sharing a street or venue with other stands, we align location and timing so we don't overlap with acts already scheduled.
We set up early, before the street opens
Equipment and staff are ready before people start arriving, with margin to adjust if needed.
Formats and ideas that work
- Origami workshop with paper roses to take home
- Japanese Shodo or Sumi-e calligraphy workshop
- Mandala or bracelet workshop as a calmer activity
- Brass band to liven up the street or the venue entrance
- Catalan foosball table as a gathering point
- Catalan or Spanish themed event for a bigger, full-day activation
Why 23 April needs more lead time than other dates
23 April concentrates all the demand into a single day, so hosts and equipment sell out sooner than on any other date in the Catalan calendar: worth locking in early if you want a specific workshop.
The exact timing of the brass band or the number of workshops can be adjusted up to a few days out depending on how the rest of the street or shopping centre's programme fills up.
Frequently asked questions
Are the workshops for children, adults or both?
Most work well for all ages; some, like Shodo calligraphy, appeal more to adults and teenagers, while the children's origami version is built specifically for kids.
How many people can go through the workshop in a day?
It depends on the pace, but with one dedicated host it's usually between 80 and 150 people over a several-hour street activation.
Can the workshop fit inside a small stand?
Yes, the origami and calligraphy workshops need little space, a table and a couple of chairs are enough; what you should plan for is a queue if the stand is highly visible.
Can the brass band be booked for just a short parade?
Yes, it can be booked in short blocks to announce the stall at specific moments of the day, without needing to play the whole time.
How far ahead should we book 23 April?
It's a very concentrated date in Catalonia: it's worth booking three or four weeks ahead, especially if it falls on a weekend.