With or without a receipt
Open generates footfall; a minimum receipt generates demonstrable spend. They are two different campaigns and the choice should come before designing the mechanic.
Promotional Campaigns
Promotional campaigns
A promotion without a receipt entertains; with a receipt, it sells
We run promotional campaigns for shopping centres: prize wheels, drum draws, prize machines and mechanics tied to the purchase receipt, with hosts, handover control and reporting.
A promotional campaign in a shopping centre can be set up two ways and each produces a different result. Open to everyone, it generates plenty of participation and a sense of activity, but you cannot demonstrate it sold anything. Tied to a purchase receipt, fewer people take part, but every participation equals a real purchase in a centre unit, and that is what the owners and tenants value.
Our recommendation depends on the campaign objective. If the goal is footfall on a specific date, the open mechanic works better. If the goal is justifying the investment to tenants or driving spend, a minimum receipt is essential. We discuss it before designing because it changes the mechanic, the prize and the staffing required.
Handover control is where many campaigns fail. You have to decide in advance what counts as a valid receipt, how many entries per person per day, what happens when the good prizes run out mid-morning and how everything is recorded. Without written rules, staff improvise and perceived unfairness appears, ending in complaints to management.
We provide equipment, briefed hosts, a recording system and daily reporting. Documentation for centre management, insurance, certificates, a floor plan, we also prepare, because it conditions the authorisation and is usually the slowest part of the process.
- +200participations per day
- 100%with handover control
- 24 hquote turnaround
- 100%documentation for management
Written handover rules
Which receipt counts, how many entries per person and what happens when prizes run out. Without those rules staff improvise and complaints follow.
Reporting for the owners
Participations by slot, prizes handed out and receipts validated. It is what justifies the campaign to tenants and renews the budget.
How we set it up
We define the objective
Footfall or spend, and whether the mechanic is tied to the centre's purchase receipt.
We design the mechanic
What people do, what they win, with what probability and how many entries per person.
We submit documentation
Insurance, certificates and floor plan to management, with margin for approval.
We activate and report
Staff in the square during trading hours and daily reporting of participations and receipts.
Formats and ideas that work
- Prize wheel with a minimum purchase receipt
- Daily draw with a drum and public presentation
- Prize machine loaded with tenants' products
- Scratch card handed over on receipt validation
- Digital game with an instant prize based on score
- Multi-week campaign with a larger final prize
- Human claw as a draw in the central square
- Draw for one large prize among all participants
The numbers the owners ask for
At the end of a promotional campaign, the conversation with the centre's owners always turns on the same figures: how many took part, how many receipts were validated and what the average value of those receipts was. If that information was not recorded during the campaign, it cannot be reconstructed afterwards and the investment goes unjustified.
So we record from day one, even when it feels bureaucratic. It adds a few seconds per participation and turns a campaign people liked into one that can be defended with figures when next year's budget is decided.
Frequently asked questions
Who supplies the prizes?
Usually the centre or the tenants, because they tend to be shopping vouchers or store products. We can provide generic prizes if needed, but it works better when the prize is redeemed inside the centre.
How is the receipt validated?
With a stamp or staff mark to prevent reuse, and recording the amount where the mechanic requires it. We define the procedure beforehand so hosts apply the same criteria throughout.
How many entries per person?
One per receipt per day is standard, but it can be adjusted. It is an important decision: limiting too much reduces participation, and not limiting at all exhausts the prize stock in two hours.
Can you cover several weeks?
Yes, it is the most common format in shopping centres. We prepare a calendar, keep the same equipment built and rotate staff, with weekly results reporting.
What does management authorise?
The space occupation, build schedules and compliance with centre rules. We prepare the full documentation and submit it in advance for unhurried review.