A reason to leave the detail
Ranking, final prize, emailed result or downloadable photo. Asking for a contact in exchange for something the visitor wants multiplies the registration rate.
Lead Generation at Trade Fairs
Lead generation
A full stand with no contacts is an investment that does not come back
We build lead capture mechanics for trade fairs: games with integrated registration, tablet wheels, badge scanning and prizes that justify asking for the detail, with the database handed over at the end.
The stated objective of almost every stand is gathering contacts, and yet most of the activity built onto them captures none. Visitors are attracted, entertained and talked to, and at the end of the fair the count depends on cards left voluntarily, which are always fewer than they seemed. The difference between a stand that captures and one that does not lies in whether the mechanic asks for the detail naturally.
What works is giving a specific reason to leave it. Entering the fair ranking, qualifying for the final prize, receiving the test result by email, downloading the booth photo. All those mechanics ask for a contact in exchange for something the visitor wants at that moment, which is why the registration rate is far higher than for a form with nothing in return.
The second decision is how to capture. A tablet with a short form, name, company, email and no more, works well and allows on-the-spot validation. Badge scanning is faster still where the venue supports it and usually brings more complete data. And in digital games, the device itself can collect the detail at the end of the play without needing a second unit.
What matters comes afterwards: what is done with the list. We hand it over in whatever format you use, separating those who merely played from those who showed real interest, where the mechanic allows that distinction. That segmentation is what stops your sales team treating four hundred contacts identically when only thirty deserve a call.
- +150registrations per day
- 4form fields maximum
- 24 hquote turnaround
- 100%database handed over at the end
A four-field form
Name, company, email and little else. Every extra field lowers registrations, and at a fair visitors are not there to fill in long forms.
A segmented list, not just a long one
We separate those who only played from those who showed real interest. It stops your team treating four hundred contacts alike when thirty merit a call.
How we set it up
We define what they get
What the visitor receives in exchange for the detail and why it interests them at that moment.
We choose the method
Tablet, badge scanning or registration on the game screen, depending on what the venue supports.
We prepare and test
Form, consent, CRM integration where applicable and a test before opening.
We capture and deliver
Registration throughout the fair and handover of the segmented database in your format at the end.
Formats and ideas that work
- Fair ranking with a prize for the best result
- Prize wheel with prior tablet registration
- Sector quiz with the result emailed afterwards
- Photo booth with image download via the contact
- Daily draw with entry by badge scan
- Demonstration with place reserved by form
- Quick diagnostic test with a follow-up report
- Technical content download in exchange for the contact
Quality against quantity
A very open capture mechanic brings many contacts and few useful ones: at a consumer fair, half the people playing have no connection to your sector. That is not a problem if it is known in advance, but it should be decided at design stage, because it affects the prize, the question and the sales effort afterwards.
If what you want is few but good contacts, the solution is straightforward: a filter question inside the registration, a prize that only interests your profile, or a mechanic taking two minutes rather than thirty seconds. Fewer are captured, and the list we deliver is worth considerably more per contact.
Frequently asked questions
How many details can be requested?
Four fields at most if you want volume. Each extra field clearly reduces registrations, and at a fair visitors will not fill in a long form for a small prize.
Can it integrate with our CRM?
We can hand over the database in whatever format you use for import. Direct integration depends on your system; where an API exists and there is preparation time, it can be considered.
How do you handle consent?
The form includes the information and consent box as specified by your legal department. It is your wording, not a generic one, because you are the data controller.
Does badge scanning work?
Where the venue supports it, very well: it is faster and brings more complete data. Not every fair offers it and some charge for it, so it is worth checking when booking the stand.
How many leads is reasonable to expect?
It depends on traffic and mechanic. With a thirty-second game and a good location, one hundred to two hundred registrations per day is achievable. We give you an estimate using your fair's footfall data.