Uses the arrival
The twenty or thirty minutes before the start are the most wasted gap. Opening the trial zone there builds visible activity and relieves the later drinks reception.
Product Presentations
Product presentations
Nobody buys a product because they saw it projected
We build the experiential side of product presentations: a zone where the product is handled and tried, a photo wall with instant prints, a staffed welcome and light catering, fitted into the event's agenda.
The usual structure of a product presentation is familiar: arrival, stage presentation, questions and drinks. The problem is that between arrival and drinks the guest does nothing but listen, and forty-eight hours later they remember the headline but not the product. Adding a zone where the product can be handled changes that completely, and requires no programme changes, only using the gaps that already exist.
There are two gaps: the arrival and the drinks. The arrival usually runs twenty or thirty minutes with people standing around waiting, and it is the best moment to open the trial zone, because early arrivals use it and visible activity builds from the start. The drinks are the second, and they work better if the zone stays open rather than closing when the formal part ends.
The photo wall serves a different, complementary purpose. It generates the image that circulates afterwards, guarantees published photos carry the right backdrop and, at presentations with press, stops media photographing whatever they can find. Well lit and well placed at the entrance, it also solves the practical problem of organising arrivals.
We provide the equipment, the reception staff and coordination with the other suppliers. At presentations there are usually AV, catering and production working simultaneously, and fitting our build into the right sequence is what prevents the room being blocked in the hours beforehand.
- 20-30 minof usable arrival time
- +50trials per hour in an active zone
- 24 hquote turnaround
- 100%in-house staff
A backdrop that controls the image
A well-lit photo wall at the entrance guarantees published photos carry the right brand, and organises guest arrival at the same time.
Fits with the other suppliers
We coordinate with AV, catering and production to build in the correct sequence and avoid blocking the room beforehand.
How we set it up
Send us the agenda
Event timings, attendance, venue and which other suppliers are involved.
We propose the experience
What trial zone, what hourly capacity and where to place it so it does not compete with the stage.
We produce and coordinate
Photo wall, content and branding, with a build schedule agreed with production.
We deliver the event
Advance build, staff throughout and takedown without interfering with guest departure.
Formats and ideas that work
- Product trial zone open from the moment guests arrive
- Photo wall with instant prints for guests and press
- Virtual reality experience showing the product from inside
- Reception hosts handling guest accreditation
- Simulator or interactive product demonstration
- Live cocktail cart for the drinks afterwards
- Screen with live results or voting
- Personalised gift printed on the spot on the way out
The order that works best
After a good many presentations, the running order that performs best is always the same: zone open from arrival, a short stage block, and the zone open again during the drinks. What does not work is concentrating the whole experience after the formal part, because a share of guests leaves as soon as the speeches end.
It also pays to resist extending the stage block. Half an hour is enough to tell a launch story; beyond that attention falls and what you gain in detail you lose in interest. With a short block and a good trial zone, guests leave knowing more about the product than after an hour-long presentation.
Frequently asked questions
Does it interfere with the stage presentation?
Not if it is well placed. The trial zone sits outside the stage's sightline or closes during the formal block. We agree it with production so nothing competes with the main moment.
How many people can try it per hour?
It depends on the product and format. A guided demonstration moves twenty to forty people an hour; free trial with several units, considerably more. We size it against your attendance.
Can you integrate our product?
In most cases yes. Simulators and digital games accept bespoke content, and the product can be the star of the demonstration or the prize in a mechanic. The earlier it is raised, the more options there are.
Do you work with the event agency?
Routinely. We handle the experience and activity staffing and slot into the overall production without asking for changes to the rest of the build.
How much notice do you need?
Two weeks for a standard zone with a branded photo wall. With bespoke digital content or product integration into a simulator, three to four weeks.