Features of Trade Show Magic
Product features
- Format:
- Roaming or at the stand |
- Service length:
- According to the show's opening hours
- Staff:
- 1 magician |
- Electricity:
- Not needed
- Recommended space:
- A corner of the stand or the aisle |
- Location:
- Indoors and outdoors
- Set-up/Teardown:
- No set-up / No dismantling |
- Audience:
- Trade visitors and general public
- We need:
- Agree with the sales team on the pace and when to hand over the contact
- Other features:
- Stops visitors who would walk past and brings them to the stand.
- Can weave your product or message into the effects (prepared with the performer).
- Opens the conversation so your sales team can step in.
What is trade show magic?
At a trade show the problem is not the product: it is that people walk past. A trade show magician performs close-up magic in the aisle and inside the stand, stops visitors with a short effect and hands them over, smiling and ready to talk, to your sales team.
The magic can also carry your message: the product, the logo or the key idea of the campaign can become part of an effect, so visitors leave remembering what they saw and whose stand it was.
Magician for multi-day trade shows: planning schedules and sets
A professional trade show does not have the same pace all day or every day. There are hours with packed aisles and quieter spells, days for trade visitors and others more open to the public. Hiring a trade show magician pays off most when the sets are placed exactly where the stand needs them.
- Peak hours: at the busiest times, the magician stops people in the aisle and draws a crowd in front of the stand.
- After the talks: when a session in the auditorium ends, delegates come out in groups and it is the best moment to catch their attention.
- A signal with sales staff: agreeing a cue beforehand for handing over the contact stops the visitor walking off after the effect.
- A message for each day: at multi-day shows, you can choose which product or idea to highlight each day, prepared in advance with the artist.
As there is no set-up and no power socket is needed, magic for stands adapts to whatever schedule your team sets. Tell us the show, the dates and the hours, and we will plan the sets with you so your stand magician works when they can bring you the most visitors.
How it is organised at the show
The magician works in short sets, a few minutes per group, between the aisle and the stand. There is no set-up and no power is needed: a corner of the stand or the area in front is enough.
Before the show it is worth agreeing with the sales team on the pace and the signal to hand over the contact, and, if the product or a message is to be included, which one and how far in advance it is prepared.
Magicians at trade shows and stands
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How a magician works your stand
Stand magic in three cards
- ♠Stops the visitorA quick effect in the aisle turns a passer-by into an audience.
- ♥Your message in the trickThe product or key idea appears in the magic, prepared beforehand with the performer.
- ♣Hands over the batonWhen it ends, the visitor is inside the stand and in a good mood: time for your salesperson.
Why book a magician for your stand?
- More stand visits: a crowd around the magician draws more curious people.
- Easier conversations: visitors arrive relaxed and smiling.
- A message people remember, if the product is part of the effect.
- Takes up no space and does not complicate the stand build.
Which events it suits
- Trade fairs and professional exhibitions
- Congresses, in the exhibition area and the coffee breaks
- Product launches and showrooms
- Networking cocktails and client events
- Brand activations in shopping centres
Stand magician for trade shows, conferences and launches
More stand visitors
A stand magician is one of the most effective hooks at a trade show: they stop people in the aisle, gather a crowd and leave visitors in a good mood just as your sales rep arrives. More stops, more conversations, more leads.
At conferences, product launches and networking areas, close-up magic breaks the ice between strangers. To book a trade-show magician in Barcelona, Madrid (IFEMA, Fira) or any city, tell us the dates and stand hours and we'll send you a quote.
- Trade shows: draws visitors to the stand at peak times.
- Conferences: entertainment at coffee breaks and in the exhibition area.
- Product launches: a trick that introduces what's new.
- Networking: breaks the ice between attendees.
Roaming at the standTrade-show hoursAll over Spain
Booking all over Spain
A trade show magician can be booked at any venue in the country: around 80% of our events take place outside Barcelona, in cities such as Madrid, Valencia, Seville, Zaragoza or Bilbao.
Booking a magician for your stand
If you are after magic for your trade show or stand, let us know which show it is, the dates and the hours the stand is open, and whether you would like to weave in your product or message. We prepare a no-obligation quote and the booking is confirmed with the 50% advance by invoice.
Frequently asked questions
What does a magician for trade fairs and stands do?
A magician for trade fairs and stands performs close-up magic in the aisle and inside the stand. A short effect stops visitors who would otherwise walk past and leaves them, in a good mood and ready to talk, in the hands of your sales team.
Does the trade fair magician need electricity or set-up?
No, the magician for trade fairs and stands needs no electricity and no set-up, and there is nothing to dismantle afterwards either. A corner of the stand or the area in front is enough, indoors or outdoors. That makes it easy to fit in with any schedule your team sets.
Can the magician work my product or message into the tricks?
Yes, magic for trade fairs and stands can carry your message: the product, the logo or the key idea of the campaign can become part of an effect. It is prepared beforehand with the performer, so it helps to decide in advance what you want to highlight.
How long does the magician's service last at a trade fair?
The length of the service is set according to the opening hours of the fair. The magician works in short sessions of a few minutes per group, between the aisle and the stand. This lets them focus on peak hours or the moments after talks, when most visitors pass by.
What does my sales team need to arrange with the stand magician?
Before the fair, it is best to agree with the sales team the pace of the sessions and a signal for passing on the visitor's contact after the effect. If you want to include your product or a message, you also need to decide which one. We bring the magician to your fair anywhere in Spain.
