Shows what cannot be seen
The inside of a machine, an industrial process or a full-scale installation. For a technical visitor that is worth more than any brochure or corporate video.
Trade Exhibitions
Trade exhibitions
At a trade exhibition the visitor already knows the subject: you have to show them something they have not seen
We equip stands at trade exhibitions with simulators, virtual reality, interactive demonstrations and specialist staff, designed for a visitor who knows the sector and is not impressed by a brochure.
A trade exhibition differs from a consumer fair in something fundamental: the visitor knows what they are talking about. They come to compare suppliers, see technical developments and solve a specific need. With that profile, classic entertainment does little, and what does work is showing the product in a way they cannot see day to day.
That is where simulation makes more sense than in any other context. A technical visitor immediately grasps the value of seeing the inside of a machine in virtual reality, trying a process on a simulator or handling a working model. It is not entertainment: it is a way of explaining something complex in three minutes that would otherwise require a factory visit.
The second key element is staff. At a trade exhibition, whoever attends has to be able to sustain a technical conversation or refer quickly. We provide the activity staff, who manage the demonstration, the queue and the pace, and work alongside your technical team, who answer the specifics.
And the third is measurement. At this kind of show, two hundred poor contacts are worth less than twenty good ones. So the capture mechanics we propose build in filters: a question about sector, role or specific need, which separates who merits commercial follow-up from who was just passing.
- 3 minto explain something complex
- 20-30demonstrations per hour
- 24 hquote turnaround
- 100%with profile filtering
Staff who sustain the conversation
We manage the demonstration and the pace; your technician answers the specifics. The combination stops qualified visitors being lost for want of an answer.
Contacts filtered by profile
A question about sector, role or need inside the registration separates who merits follow-up from who was passing by.
How we set it up
We analyse what has to be explained
Product, process or service, and which part is hardest to convey with conventional material.
We choose the format
Virtual reality, simulator, interactive model or guided demonstration, based on square metres and dwell time.
We produce and test
Technical content, equipment livery and a full test before the show opens.
We operate and filter
Staff on the stand throughout opening hours, with logging of demonstrations and qualified contacts.
Formats and ideas that work
- Virtual reality showing the inside of the product or the plant
- Simulator of an industrial process using real data
- Working scale model with explanatory points
- Guided demonstration in fifteen-minute sessions
- Interactive comparison against the conventional solution
- Quick diagnostic test with a report emailed afterwards
- Screen with a product configurator for the visitor
- Technical ranking among show visitors with a final prize
Three minutes well spent
At a trade exhibition the visitor's time is the scarce resource. They arrive with a list of stands to see and a tight schedule, so anything demanding more than three or four minutes competes directly with a visit to the competitor next door. Designing for that limit is not a constraint: it is what makes the demonstration get completed rather than abandoned halfway.
What does need preparing is what happens after those three minutes. A visitor who has become interested should be able to move immediately into a conversation with someone from your team, without waiting or coming back later. That handover, obvious as it sounds, is where most of the opportunities the demonstration opened get lost.
Frequently asked questions
Can you produce bespoke technical content?
Yes, on existing virtual reality and simulation bases that we adapt with your content. We need source material, drawings, video, 3D models if you have them, and three to four weeks.
How many people go through a demonstration?
Twenty to thirty an hour if it runs three minutes, including changeover. At busy shows it is worth building two stations so you do not lose visitors unwilling to wait.
Is the staff yours or ours?
We provide the activity staff, who run the demonstration and the queue. The technical side is covered by your team; it is the formula that works best because each does what they know.
Does it suit highly specialised shows?
Especially. The more technical the audience, the more they value seeing something they do not normally see, and the less effect generic consumer-fair entertainment has.
How are contacts filtered?
With one or two questions inside the registration: sector, role or specific need. We hand over the database separated so your sales team can prioritise without reviewing four hundred records.