An ice rink that fills the atrium
A synthetic skating surface that goes up in hours and draws a spontaneous queue throughout the campaign.
Christmas in Shopping Centres
Shopping Centres
December doesn't need more lights; it needs a physical reason to come in
A synthetic ice rink, a photocall with a giant Christmas bauble and prize-draw activations to turn the Christmas campaign into the year's visitor peak, not just decoration.
At Christmas every shopping centre decorates the same way: lights, a tree, carols in the background. What makes the difference is having something that makes a family come specifically to that centre and not the one next door: a real ice rink to skate on, or a photocall people share without being asked.
The synthetic ice rink is the campaign's strongest activation: it needs no real cold or refrigeration plant, goes up in the atrium or central plaza in a few hours, and draws a spontaneous queue all through December.
- Decemberthe year's busiest month
- 24 hquote turnaround
- No building workthe rink needs no refrigeration plant
- 100%own equipment and staff
A photocall that shares itself
A Christmas backdrop with a giant decorative bauble: covers the family photo and ends up on social media unasked.
A Christmas draw with minimum spend
Combine with the prize-draw activation to give an extra reason to spend during the year's strongest campaign.
How we set it up
Tell us the space and the dates
Atrium, central plaza or outdoors; the exact dates of the Christmas campaign.
We propose the set-up
Rink size, photocall location, and whether to add a draw or extra entertainment.
We set up before the lights switch-on
Everything ready for the Christmas lights switch-on, with plenty of margin.
Formats and ideas that work
- Synthetic ice rink in the atrium or central plaza
- Photocall with a giant Christmas bauble backdrop
- Hot chocolate cart for December's cold
- Combining the rink with a minimum-spend draw
- One-off entertainment for the lights switch-on day
Frequently asked questions
How much space does the ice rink need?
It adapts to the available space from 4x4 metres; for busier centres we recommend at least 6x6.
Does the rink need special electrical work?
No, it has no refrigeration system: it's a synthetic surface that needs no power or cooling.
How far ahead should December be booked?
It's the busiest month of the year across every kind of venue: worth locking in by September or October.
Can it be combined with the minimum-spend draw?
Yes, it's one of the most common combinations: the rink draws footfall and the draw activates spending.