10 conference and trade show games that really drive engagement
At a conference or a trade show nobody stops at a stand because of the leaflet. They stop because something is happening: a queue, a leaderboard, laughter, people watching. Conference games exist for exactly that: driving footfall, opening conversation and leaving a memory attached to your brand.At United Events we set up this kind of activation at trade shows and conferences in Barcelona, Madrid and across Spain. These are the 10 games from our catalogue that work best on an exhibition floor: quick to play, easy to understand with no explanation and designed for an audience that rotates all day long.