Promotional activation: dance machine for NIKE stores
At United Events we ran a spectacular brand activation for Nike in Barcelona, to mark the opening of their new store in the city. The goal was clear: create impact, draw a crowd and offer a memorable experience that connected with visitors. The result was a complete success.For this activation we designed and installed a unit fully wrapped and customised with Nike's corporate look, matched to the brand's identity and perfectly integrated into the store space. It not only stood out visually, it became the centre of the interactive experience.
